The numbers that matter
- Email open rate: 45% (compared to the industry average of 20-25%)
- Click-through rate (CTR): 15%, driven by value-led content in the newsletter
- Reactivation success: 30% of dormant contacts re-engaged within the first three months
Overview
This leading e-commerce agency needed to reconnect with their existing customer base while generating new opportunities. The challenge was to build trust, revive dormant relationships, and showcase the agency’s full service offering to drive pipeline growth.
What we did
- Developed a full marketing strategy: Focused on driving value from existing relationships and tapping into new opportunities.
- Launched a value-driven newsletter: Reconnected with their database by delivering insights, industry updates, and success stories, while highlighting the agency’s full range of services.
- Refined outreach tactics: Supported direct outreach efforts with a strategic content plan designed to spark meaningful conversations.
- Optimised the database: Cleaned and segmented the customer database for targeted communication, improving engagement and relevance.
Results
This strategy didn’t just reconnect the agency with its audience it unlocked significant revenue opportunities and laid the groundwork for sustained growth.
what better
looks like
- £150,000 added to the sales pipeline, directly linked to re-engagement efforts.
- Renewed interest from dormant contacts, leading to several new client wins.
- Strengthened relationships with existing clients, many of whom expanded their use of the agency’s services after learning more through the newsletter.
Re-engage Your Audience Today
Whether it’s reigniting dormant relationships or uncovering new opportunities, we can help you build strategies that drive results. Let’s start the conversation and reconnect your brand with its audience