The numbers that matter
- 40% increase in MQL (Marketing Qualified Leads), driven by better scoring and nurturing workflows.
- Enhanced visibility into the pipeline, allowing We Make Websites to make data-driven decisions that directly impacted their bottom line.
Overview
We Make Websites, a global e-commerce agency, needed to transition from disconnected, manual processes to a streamlined CRM solution. The goal was to centralise their data, align sales and marketing teams, and enable better lead tracking and actionable insights to drive growth.
What we did
- Stakeholder collaboration: Worked with teams across Client Services, Development, Marketing, and Sales to map workflows, identify pain points, and define CRM requirements.
- Tailored HubSpot setup: Chose and customised HubSpot CRM to fit the agency’s unique processes, ensuring it supported their goals across all departments.
- Process automation: Implemented workflows to handle repetitive tasks, such as lead assignment and follow-ups, improving efficiency across teams.
- Integrated reporting and lead scoring: Built dashboards for real-time tracking of pipeline progress, campaign performance, and ROI. Introduced lead scoring to prioritise high-value prospects and improve nurturing strategies.
- Cross-department alignment: Created shared metrics and streamlined tools to improve collaboration, ensuring seamless lead handoffs and unified team efforts.
Results
This HubSpot CRM migration empowered We Make Websites to operate more effectively, aligning teams and providing the tools to scale smarter and grow faster.
what better
looks like
- 50% improvement in lead tracking efficiency, enabling clearer decision-making.
- 30% reduction in manual processes, freeing up teams to focus on high-impact tasks.
- 40% increase in MQL (Marketing Qualified Leads), driven by better scoring and nurturing workflows.
- Enhanced visibility into the pipeline, allowing We Make Websites to make data-driven decisions that directly impacted their bottom line.
Transform Your Processes with the Right CRM
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