The numbers that matter

40% improvement in job search completion rates due to the intuitive navigation and filters.
25% uplift in website traffic, driven by the new content strategy and improved UX.
20% growth in candidate sign-ups for job alerts, enhancing engagement and matching candidates to roles faster.

Overview

Katie Bard, a renowned recruitment agency based in Birmingham, needed a digital solution to bring together multiple recruitment divisions under one cohesive platform. Their challenge was to centralise job feeds from different regions and industries while maintaining a user-friendly experience that supported both national and international recruitment. The platform also needed to collect candidate data, alert users to relevant job opportunities, and establish Katie Bard as a leading resource in the recruitment space.

What we did

Stakeholder interviews and UX audit: Conducted in-depth interviews across teams and candidates to understand pain points, priorities, and opportunities. This informed the structure and design of the website.
Centralised job feed integration: Built a platform that seamlessly aggregated job feeds from various recruitment divisions, regions, and industries into a single, intuitive interface.
Custom user functionality: Developed features that allowed candidates to:
- Easily search and filter jobs by industry, region, or role type.
- Sign up for alerts for roles that matched their preferences.
- Submit applications and manage their profiles directly on the site.
Content marketing strategy: Created a plan for on-site content, including resources, blogs, and industry insights, to enhance candidate engagement and improve SEO performance.
Enhanced Birmingham branding: Highlighted Katie Bard’s deep connection to Birmingham while also positioning the agency as a leader in national and international recruitment.

Execution

Delivered a brand-new website that simplified navigation for candidates while representing Katie Bard’s recruitment divisions in one centralised location.
Improved candidate engagement with personalised job alerts and an intuitive job search experience.
Strengthened brand authority through a focused content strategy and enhanced digital presence.
Created a scalable platform, enabling Katie Bard to grow and serve both national and international markets with ease.

Results

This website didn’t just solve Katie Bard’s immediate challenges, it positioned them as a recruitment powerhouse, combining cutting-edge technology with their legacy of excellence.

what better
looks like

30% increase in candidate applications within the first three months of launch.
40% improvement in job search completion rates due to the intuitive navigation and filters.
25% uplift in website traffic, driven by the new content strategy and improved UX.
20% growth in candidate sign-ups for job alerts, enhancing engagement and matching candidates to roles faster.