The numbers that matter
- 86% increase in pre-orders for D2C products.
- 62% increase in website traffic, driven by targeted campaigns and an optimised site experience.
- 50% growth in social media engagement, with TikTok and Instagram driving meaningful interactions.
Overview
Energym, a tech/fitness startup, wanted to break into the direct-to-consumer market while maintaining a clear distinction from its established B2B presence. The challenge was to create a strategy that resonated with individual consumers and set the foundation for long-term growth.
What we did
- Crafted a D2C strategy: Analysed the market and audience, defining messaging, tone, and tactics tailored to consumers. Prioritised key channels like TikTok Shop, social media, and targeted paid campaigns.
- Redesigned the website: Delivered a clear, intuitive user experience that separated D2C and B2B customer journeys.
- Built community and loyalty: Developed a branded app to engage customers and created mission-driven content to build trust and deepen relationships.
Results
This strategy positioned Energym to thrive in the D2C space, growing its audience and strengthening its brand while staying true to its mission.
what better
looks like
- 86% increase in pre-orders for D2C products.
- Secured significant investment from angel and corporate backers.
- Drove a noticeable increase in website traffic, supporting long-term growth.
Ready to Enter New Markets?
If you’re looking to expand your reach, refine your strategy, or create a winning customer experience, we’re here to help. Let’s craft a plan that drives real results