The numbers that matter
- Increase in mentorship sign-ups, connecting more entrepreneurs with valuable resources.
- Improved brand awareness, with higher search activity for Strive UK and its services.
Overview
Be the Business, in partnership with MasterCard, launched Strive UK to support ethnic minority entrepreneurs with mentoring and productivity services. Midway through the project, they needed a strategic reset to address campaign challenges and realign efforts to better engage their audience and achieve their goals.
What we did
- Comprehensive project review: Analysed campaign performance, identifying gaps and underperforming tactics that needed adjustment.
- Strategic realignment: Refocused efforts on high-impact channels and tactics tailored to the target audience.
- Optimised data usage: Improved how campaign data was gathered, analysed, and leveraged to refine targeting and engagement.
- Partnership strategy: Developed recommendations to strengthen and better utilise existing partnerships, increasing program reach and impact.
- Enhanced campaign focus: Provided a roadmap for campaigns that better resonated with the audience, balancing mentorship promotion with productivity-focused initiatives.
Results
This intervention didn’t just course-correct Strive UK’s efforts, it positioned the program as a trusted resource for ethnic minority entrepreneurs, driving engagement and delivering meaningful results.
what better
looks like
- Increase in mentorship sign-ups, connecting more entrepreneurs with valuable resources.
- Improved brand awareness, with higher search activity for Strive UK and its services.
- Strengthened partnerships, boosting program reach and credibility.
- Delivered a clear and actionable strategy to ensure long-term impact and success.
Need a Strategic Reset?
When campaigns lose focus, we help realign efforts and drive meaningful results. Let’s work together to create a strategy that works.