The numbers that matter
- Strengthened internal alignment by involving all parts of the organisation in the rebranding process.
- Enhanced brand clarity and recognition, positioning Accomplish as a trusted leader in specialist support services.
Overview
Accomplish Group, a leading provider of specialist support for individuals with autism, learning disabilities, mental health needs, and acquired brain injuries, needed a complete rebrand. The goal was to transform their identity from Transgear to Accomplish, creating a visual and verbal identity that reflected their mission while resonating with patients, staff, and stakeholders at every level.
What we did
- Brand workshops across all parts of the business:
- Conducted workshops with patients, senior leadership, and staff to gather insights, values, and aspirations for the new brand.
- Focused on creating a unified identity that aligned with the organisation’s mission while addressing the needs and perspectives of all stakeholders.
- Stakeholder interviews and analysis:
- Held in-depth discussions to understand current challenges and opportunities, ensuring the rebrand met organisational goals.
- Developed a new brand identity:
- Crafted a fresh visual identity, including a new logo, colour scheme, and brand guidelines.
- Defined a consistent tone of voice to ensure clarity and cohesion across internal and external communications.
- Implementation strategy: Rolled out the new brand across all touchpoints, including the website, social media, and physical materials.
- Community-first approach: Ensured the new identity resonated with the people Accomplish supports while aligning with the organisation’s vision.
Results
By leading with brand workshops and inclusivity, this rebrand became a true reflection of Accomplish’s values, mission, and the community they serve.
what better
looks like
- Successfully transitioned from Transcare to Accomplish, with positive feedback from patients, staff, and leadership.
- Strengthened internal alignment by involving all parts of the organisation in the rebranding process.
- Enhanced brand clarity and recognition, positioning Accomplish as a trusted leader in specialist support services.
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