The numbers that matter
- 38% increase in revenue, driven by stronger engagement and effective campaigns.
- 46% growth in engagement across all channels, with notable success on TikTok and Instagram.
- 62% increase in website traffic, fuelled by targeted acquisition efforts and optimised campaigns.
Overview
304 Clothing, a leading streetwear brand, was navigating an ownership transition and needed a clear strategy to reconnect with its audience. The challenge was twofold: rebuild trust with existing customers and introduce the brand to new audiences, all while refining their marketing approach.
What we did
- Developed a comprehensive 18-month marketing strategy: Focused on loyalty and trust-building for existing customers, paired with acquisition tactics for reaching new audiences.
- Expanded acquisition efforts: Leveraged TikTok, Instagram, and paid campaigns across TikTok Shop and Google to target and engage younger demographics.
- Community-building initiatives: Supported the growth of 304’s branded app and created content that went beyond selling clothes to showcase the brand’s ethos, including lookbooks and styling guides.
- Redesigned communication strategy: Audited the customer journey from purchase to delivery and beyond, refining touchpoints and post-purchase messaging.
- Enhanced brand messaging: Tweaked tone of voice and refined communication channels to align with audience expectations and maximise engagement.
Results
This strategy didn’t just navigate 304 Clothing through a transitional phase, it positioned the brand for sustainable growth, stronger relationships, and a deeper connection with its audience.
what better
looks like
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- 38% increase in revenue, driven by stronger engagement and effective campaigns.
- 46% growth in engagement across all channels, with notable success on TikTok and Instagram.
- 62% increase in website traffic, fuelled by targeted acquisition efforts and optimised campaigns.
- 48% uplift in email click-through rates, showing improved communication effectiveness.
- Reduced abandoned cart rates, resulting in more conversions and better customer experience.
Ready to Build a Strategy That Delivers?
Whether it’s reconnecting with loyal customers or breaking into new markets, we create strategies that drive real results. Let’s craft a plan that works for your business