I Built A Game Because Marketers Talk Too Much Nonsense
Let me tell you about the moment I decided to build this thing. I was on a call with a founder. Smart person. Successful business. And they said: “Everyone keeps telling me I need a lead magnet but honestly… I don’t really know what that means.” And I thought: yeah, fair enough. Because here’s the […]
Dead in the Water: Why Liquid Death Pulled Out of the UK
The Story everyone is talking about Liquid Death is leaving the UK. The canned water brand, known for its bold marketing and punk-rock approach to hydration, is packing up and heading home. According to reports, the brand is hitting pause on its international expansion, including the UK, just two years after launching. Despite strong brand […]